SEO, AEO and GEO Are Three Different Jobs: What Each Optimizes and How to Measure It
For CMOs and SEO leads who now get asked about AI search every week: what SEO, answer engine optimization and generative engine optimization each win, and the…
Practice area · Kansas City and remote
SEO, AEO & GEO
Search engines and AI answer engines match questions to content by meaning, then decide what to cite. Ranking still matters, but so does whether your pages answer the questions people and models ask, in a form they can retrieve. Vector 1 applies semantic modeling and experimentation to search: coverage gaps, split tests that can actually detect a lift, and measurement of AI citations and referral traffic.
What we do
- Semantic content coverage with Meaning-Flow: which questions you can and can't be found for
- SEO split testing on page groups, sized to detect real lifts
- Organic traffic forecasting after AI Overviews
- Answer and generative engine optimization: structure, schema and share of answer
Talk about your project
Tell us what you're trying to measure, forecast or decide. We work with teams in Kansas City and remotely, and we reply within two business days.
Email [email protected]Try it: interactive demos
Meaning-Flow
Paste your page titles and your audience's questions to see which demand your content covers, and which questions search and AI answer engines can't find you for.
Open demo →SEO Split Test Planner
Run a simulated SEO split test, read the lift with an honest confidence interval, and find out how many pages and weeks you need before a real change is detectable.
Open demo →Research
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Common questions
What is the difference between SEO, AEO and GEO?
SEO (search engine optimization) aims to rank pages in search results. AEO (answer engine optimization) aims to be the source of direct answers, such as featured snippets and AI Overviews. GEO (generative engine optimization) aims to be retrieved and cited by large language model assistants. All three depend on content that clearly answers the questions people ask.
How do you know if an SEO change worked?
Run a split test: change a template on a random half of similar pages, leave the other half alone, and compare each group's change in clicks against its own baseline. Organic traffic is noisy, so plan the number of pages and weeks with a power calculation before you start.
Do you work with teams outside Kansas City?
Yes. Vector 1 is based in Kansas City and works with teams in the metro and remotely.